Multibuyer

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Multibuyer

A customer who appears on the client lists of two or more companies. Multibuyers may be more likely to buy new products than others.
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Multibuyers - those who buy two or more programs or services annually - are valuable prospects for almost anything you want to sell.
For example, using a list like last 12-month multibuyers (that is common to all mailings), compare the response to mailing in July, August and September with your best month.