multi-level marketing(redirected from Multi-level-marketing)
multi-level marketinga system of selling a firm's product which involves a ‘pyramid’ of sales persons. Persons sell the product to friends, acquaintances etc. but are also offered a financial inducement to recruit other people as sales persons who, in turn, recruit yet more sales persons. In this way, person A recruits person B who recruits person C and so on thus creating an expanding chain of sales persons, each receiving a commission on their own sales and additionally further commissions based on the sales of people they have recruited directly or indirectly.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson