Multibuyer

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Multibuyer

A customer who appears on the client lists of two or more companies. Multibuyers may be more likely to buy new products than others.
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2006) studied a two-level supply chain with single-manufacturer and multi-buyers and incorporating the procurement decision; however, the manufacturer is considered to be a single machine and every buyer orders a unique product.
Some researchers extended it to cover single-vendor and multi-buyer problems (SVMB).
In Table 2 there are two other lists: Catalog Requests consist of the results from sending the catalog to those who have asked for one during the current year's operation, and Multi-Buyers, which consists of the names of those that have purchased more than once.
Whether you're mailing 10 letters to cross-sell to your best customers, 50 cards to convert first-time buyers to multi-buyers, or thousands of pieces to ferret out qualified prospects, it's all direct mail--as long as it's measurable and accountable.
B2BAdvantage is truly the largest, most comprehensive solution in the industry--combining the strength of two data giants to bring marketers 30 million sites, 120 million contacts, over 32 million multi-buyers, 20 million email addresses, 70 million phone records and 4.
For example, if you've assigned a higher priority to continuation lists, the continuation lists have a much better chance of being successful because they get assigned all multi-buyers when matches against test lists occur.
The easiest solution is to assign an equal priority to all outside lists so that the multi-buyers are equitably distributed to each list.
Solid multi-buyers who buy regularly from your catalog.
However, this recent transaction does qualify them as multi-buyers - a quality worth investigating.
White admits that in the early days all the catalogers were chasing multi-buyers, whereupon we were "hitting a wall in terms of universes we could supply," since they were mailing the same number of names every time.
Now, with far more sophisticated modeling, Abacus looks not only for multi-buyers but relatively light buyers who have made precisely the right purchases based on the various profiles and models.
It's better to convert as many people as possible into multi-buyers today than to watch their response rates drop by half each year

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