marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
Mktg Mgr: Leon Herried (l.herried@alforexseeds.com)
Louis, MO 63021 Tel.: (314) 984-8100; (800) 949-1141 Fax: (314) 984-0021 Contact: Jennifer Bailie, Mktg. Coord.
Chantilly, VA 22021 Tel.: (703) 263-0100 Fax: (703) 263-2008 Contact: Hal Cline, VP, Sales & Mktg. BUSINESS: Prod Mfgr, Spec Print SVCS: Personal, Cards CHARGE: Per M, MIN: 1,000 SPEC: Bus, Cat, Fund, Fin Svcs INFO: Broc, Smpl
VP, Bus Dev & Mktg: Peter Eilers (petere@amvac-chemical.com)
HarperCollins, David Stack, Mktg. Mgr., Academic Division, 212-207-7749, P.
& Mktg., 678-352-3245, lberkin@danriver.com, P.
Fahey, Thomas, VP of Sales & Mktg., Health Care Software, Inc.
Brand Sense Marketing, Kirk Fenn, Mktg. Account Manager, 310-843-2400, P.
Sales, Mktg. Equipment S-80 mixer, Henschel, ribbon blender, F80 mixer, #4 FCM, 92mm twin screw extruder Mixing capabilities: Thermoplastic, thermoset, thermoplastic elastomer, alloys, slabs, strips or pellets Capacity: 50 million lbs/yr Tech service: yes Recipe development: yes
Michael Snyder succeeds Staska as Mktg Mgr for Broad Acre Fungicides.
4Kids Entertainment, Rosalind Nowicki, SVP Sales & Mktg., 212-758-7666, rnowicki@ 4kidsent.com, P.