Miss the price/market

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Miss the price/market

Used for listed equity securities. 1) Have an order in hand but fail to execute a transaction on terms favorable to a customer and, thus, be negligent as a broker; 2) receive an order just after a print has transpired.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Miss the Price/Market

1. To fail, through negligence, to execute an order on terms favorable to a client. A broker who misses the price/market consistently is thought to be poor at his/her job.

2. To receive an order to buy or sell a security at a certain price immediately after that price has ceased to be available.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
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A Lots of people didn't miss the price and victory for Paul Webber's horse would be costly for us.
It is a concern for those taking the 11-10 about a Sri Lanka victory but is not a big enough reason to miss the price because India have issues, too.
In some instances, he placed an automatic sell order before the market closed on one day to ensure that he would not miss the price increase while he was in school the next day.
I'm sure they will not miss the price of two loaves of bread to get a pass which give them unlimited travel.
I expect him to be there or thereabouts again and, if the gaps appear for him in the closing stages, make sure you don't miss the price.
"I always say if you miss the price, get on at the next best because you'll only kick yourself if it wins", or "I always say if you miss the price don't take anything less - the only reason you tried to get on in the first place is because you wanted that particular price".