Millennial


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Millennial

A member of the generation that was born roughly between 1980 and 2000. Millennials grew up during economic and political flux, experiencing the end of the Cold War, the dotcom bubble, the 9/11 terrorist attacks and the late 2000s recession. Perhaps because of the sometimes volatile environment in which they were raised, millennials tend to marry and undergo other rites of passage later than earlier generations. They also tend to be technically savvy, which makes them a major demographic for technology marketers.
References in periodicals archive ?
Millennial moms, for example, are more open to advertisements than older moms.
We should also consider how we attempt to communicate with Millennial parents between lessons.
As of the expiration of the tender offer, 114,871,644 Millennial Media shares were validly tendered and not withdrawn in the tender offer, representing approximately 80.
82 percent of Millennial will tell friends and family about CSR efforts.
The road to becoming a Millennial agency was set by first understanding the diverse aspects of these consumers then aligning company goals, strategies, and operations to support the development.
Most millennials understand and accept that they're on a tight budget and that they need to stick to it," Edmunds.
The new restricted stock unit award for 50,000 units will vest over a period of four years, with 25 percent of the restricted stock units vesting after one year, and the remainder vesting in equal quarterly installments thereafter, subject to the grantee's continued employment with Millennial Media on the applicable vesting date.
While some of this interaction may be unique to the differences between the Baby Boomer and Millennial generations, Gardner suspects some of it is also simply a factor of age.
The economy has forced many Baby Boomers to continue working: some members of this active generation welcome the stimulation of remaining in the workforce and others are left with the task of supporting their Millennial adult children.
Technology impacts almost everything a Millennial Mom does and buys for herself and her family - from online purchasing, checking her Facebook page, or posting a photo and location on Instagram.
The new campaign leverages Millennial Media's Voice SHOW & TELL ad unit, and presents the consumer with images of three different apps available on the Entune system: iHeartradio, Weather, and Text to Speech.