Mid-Market Price

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Mid-Market Price

A price that is neither too expensive nor too cheap. Midmarket prices may apply to a bid/ask spread, or to middling prices in a retail chain.
References in periodicals archive ?
NETGEAR managed switches are designed for businesses who require enterprise-class performance at a traditional midmarket price.
The extensive set of modules and customization capabilities of Soffront CRM help create a CRM system that is built for the entire enterprise at a midmarket price.
The well-financed companies, particularly in small electrics, are developing more stylish products at midmarket price points," said Sid Doolittle, a partner with retail consultancy McMillan/Doolittle.
We evaluated solutions from SAP, PeopleSoft and Best Software, but only Epicor could provide tier-one level functionality and services at a midmarket price point," said Dewaine Wilson, controller for Hargray Communications Group.
Vendors and retailers have different opinions regarding the definition of the midmarket price range for machine-made rugs.
Midmarket customers today demand a storage solution that provides enterprise-level functionality at a midmarket price," said Sajai Krishnan, general manager of the StoreVault division.
Adaptec's Serial Attached SCSI solutions also will support dual-ported disk drives, currently available only with Fibre Channel products, to deliver a level of fault tolerance previously not available at a midmarket price point.
Wingate Inns, which was introduced in April 1995 by HFS Incorporated, is an all-new-construction, limited-service hotel chain featuring state-of-the-art business amenities at a midmarket price.