Midmarket

Midmarket

Price around which a market maker derives bid and asked prices.

Midmarket

1. Describing a medium-sized company. There is no specific definition of how many employees a midmarket company has, but, in general, experts say the number is between 50 and 1000. Midmarket companies are often subject to stricter regulations than small businesses; for example, some states exempt small businesses from minimum wage laws. For this reason, companies ought to be cautious when hiring their fiftieth or hundredth employee.

2. Describing a price that is neither too expensive nor too cheap. Midmarket prices may apply to a bid/ask spread, or to middling prices in a retail chain.
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ShoreTel, the leading provider of brilliantly simple unified communications (UC) solutions and phone systems, today announced that Chief Marketing Officer Mark Roberts has been named to The Channel Companys Top Midmarket IT Executives list for the third year in a row.
com)-- dinCloud, a cloud services provider that helps organizations rapidly migrate to the cloud, today announced that VP of Sales David Graffia was named to The Channel Company's Top Midmarket IT Executives list.
Avaya, a provider of solutions that enable customer and team engagement, has revealed that it is seeking to recruit channel partners that will help it address the growing midmarket in the Global Growth Markets (GMM) theatre.
India, April 29 -- To find out what drives midmarket adoption of big data projects, Dell Software commissioned Competitive Edge Research Reports to conduct a global survey of midmarket executives.
IBM is pushing deep into the midmarket with a rich portfolio of solutions and cloud services.
lt;p>Overall, though, SAP's announcement was just the latest move this week by a major vendor to court midmarket customers.
Already a household name for enterprise-grade contact centers, a pair of recent announcements by Avaya indicate yet another play to expand its footprint in the midmarket.
CIO Decisions will launch as part of the TechTarget CIO Decisions Media Group, which will produce a series of media and events to serve the information needs of midmarket IT executives "at every phase of the IT buying and decision cycle," the company said.
If it seems like more and more CRM vendors are talking about how pleased they are to understand and serve the needs of the midmarket, that's because they are.
Looking at human capital management outsourcing, Gartner, a research and advisory firm, cited that "an HCM ASP or outsourcing solution can offer cost savings and access to specialist skills that may be difficult for midmarket enterprises to attract and retain.
But many midsize companies see advantages to buying from the vendors in the next tier down--the midmarket vendors such as Great Plains (number 10 on the list) or Solomon--which didn't make the top 10 list.
the leader in next generation SaaS Business Process and Workflow Management software designed for mid-market companies will once again sponsor the Spring Midmarket CIO Forum hosted by Boardroom Events in Orlando, FL on April 1, 2012 through April 3, 2012.