merchant(redirected from Merchant, Ismail)
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merchanta business such as a RETAILER or WHOLESALER which acts as an intermediary in a DISTRIBUTION CHANNEL. Merchants ‘take title’ to goods (that is, purchase goods) which they then on-sell to customers.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson