media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information-driven world.
The section on media violence focused on ways of depicting violence in the media and how audiences may respond.
Students were asked to apply information that they had learned about media violence and conflict mediation to answer questionnaire items as well as to complete a media clip analysis exercise.
He goes into considerable detail about just how quick and ubiquitous the media have become, how and why they got that way, and where the exceptions fit in.
Gitlin changes course midway through Media Unlimited, identifying eight strategies people use to navigate the constant torrent of sights and sounds: those of the fan, the critic, the paranoid, the exhibitionist, the ironist, the jammer, the secessionist, and the abolitionist.