media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Students were asked to apply information that they had learned about media violence and conflict mediation to answer questionnaire items as well as to complete a media clip analysis exercise.
This project combined the presentation of information gleaned from media effects and interpersonal communication research with an interactive dialogue in which students' own views about and experiences with the topic were invited.
Worldwide revenue for streaming media services will top US$5 billion by 2007, according to Cahners In-Stat.
Global Media Services principals founded Live On Line in 1995 which was acquired in 2000 by Digital Island, Inc.
CT Media streamlines the development process for computer telephony applications by handling the details of media resource control and functions internal to the computer-telephony server.