public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Mumbai (Maharashtra) [India] July 23 (ANI/ BusinessWire India): Merck Foundation, the philanthropic arm of Merck KGaA Germany organized their first 'Merck Foundation Health Media Training' in Lilongwe, Malawi in partnership with H.E.
Emphasising the importance of this agreement, HE Dr Khalid Al Midfa, Chairman of Sharjah Media City, said the media training arm of Shams will provide training courses and platforms for all interested corporations and individuals.
The programme, he said should include mentorship, academic support services, media training and other needed skills and support services.
The agreement stipulates cooperation in holding specialized media training courses by the Academy and developing a media training diploma in this field by specialized trainers affiliated with the Commission.
From the perspective of media training, the conference was a living textbook.
The six-month diploma will grant the trainees a certificate of media training, approved by the Ministry of Information, according to the head of the institute Moein Ibrahim.
Digital PR agencies may offer social media training. The benefits of using an agency in this way include support with strategy creation and the trainer can impart their knowledge and wisdom.
Summary: Bright young Arab minds from 19 countries participate in three day media training
Manama, July 20 (BNA): The Ministry of Information Affairs announced the conclusion of the initial phase of theoretic training in the comprehensive professional media training programme organized by the ministry in partnership with Tamkeen.
A consistent and strategic media training program can go a long way toward making sure your lawyers maximize their press opportunities, which are a significant marketing tool for them and their firms.
ISLAMABAD -- Minister of State for Information, Broadcasting and National Heritage Marriyum Aurangzeb on Wednesday said Information Service Academy (ISA) needs to act pro-actively and structured as premier communication and media training institute.