public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
The six-month diploma will grant the trainees a certificate of media training, approved by the Ministry of Information, according to the head of the institute Moein Ibrahim.
They are participating in a three-day extensive media training course.
Lawyers can prepare for dealing with the press successfully by going through a media training session--or, really, multiple sessions, since press communications is an evolving skill that always can be improved.
Procurement market intelligence analysts have announced its latest market research report on media training for the period 2017-2021.
Professional media training institutes both at regional and international levels and their respective training modules need to be explored and a comprehensive strategy should be devised for the new proposed training plan accordingly.
However, many leaders who have completed a media training workshop did so some years ago before these rules changed.
By taking social media training courses a small business owner can learn the following:
Majid Bin Jaafar Al Ghamdi Director of the Saudi Broadcasting Media Training Centre said: "Talk shows are extremely important in contributing to the enrichment of the social, political, economic and religious issues and debates.
Crisis PR's media training program is a comprehensive workshop designed to enhance verbal and non-verbal communication skills for different types of interviews to include in-person, video chat, phone and broadcast.
Abdulaziz bin Abdullah Al-Khudhairi opened the Center of Media Training of Saudi Radio and Television Commission in the presence of the Commission's President Abdulrahman bin Abdulaziz Al-Hazza, here yesterday evening.
TAMKEEN and twofour54 tadreeb, the commercial arm of Media Zone Authority Abu Dhabi, have joined forces to launch a media training programme.
On-site Social media training--This is social media training for your team, with a schedule that's completely customized to suit your company's needs.