Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
The global contrast media market is broadly segmented into barium-based, iodinated and gadolinium-based contrast media.
2013 Report on the International Contrast Media/Contrast Agents Market - Includes Forecast to 2017
A 20-year-old male living in a media market with the lowest advertising expenditures per capita was expected to have nine drinks if he saw few alcohol ads, but 16 if he saw many ads.
Study: teenagers exposed to alcohol ads drink more
The global contrast media market boasts of a total value of $6.
Global Contrast Media/Contrast Agents Market worth $8.6 Billion By 2017
Essential resource for top-line data and analysis covering the United States media market.
Research and Markets: Media in the United States
Social media gaming is expected to have a strong growth in future among all the segments of the social media market on account of booming mobile gaming market.
Research and Markets: Opportunities in the Indian Telecom Social Media Market. 45 Millions Users Expected in 2012
Analysts forecast the Global Enterprise Streaming Media market will grow at a CAGR of 22.
Global Interactive Media Marketing Market to Grow at 10.68% CAGR by 2019
Contextualize the media market with relevant country statistics summarized for each hotspot country
Research and Markets: Multi-Billion Dollar Global Media Hotspots - Top Five Geographical Media Markets by Total Revenue and Growth
The hypermarket, supermarket, and discounters format led the printed media market, with a share of 27.
Research and Markets: Printed Media Retail Market in Chile
s new report "Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015" to their offering.
Research and Markets: Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015
represents the largest contrast media market worldwide, followed by Europe and Japan.
Contrast Media/Contrast Agents Market By Product (Iodinated, Gadolinium & Barium), By Technique (X-ray, CT, MRI, Cath Lab & Ultrasound) & By Application (Radiology, Interventional Radiology & Interventional Cardiology) - Global Trends & Forecast to 2017
com/reports/c43828) has announced the addition of French Media Market to their offering.
Research and Markets: Lagardere SCA & EMAP are Just Two of the Major Players in the French Media Market
Producers of radio and television talk shows in ACA's major media markets are being contacted to line up local interviews in recognition of National Camp Week in March and to arrange other interviews throughout the summer camp season.
Publicity poll to gain national media attention
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