Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media market
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com/reports/c43828) has announced the addition of French Media Market to their offering.