Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
M2 PRESSWIRE-August 22, 2019-: Optical Storage Media Market is Booming Worldwide | Moserbaer, Oyster Technologies, Microlite
Increasing demand for harsh water purifiers in the Middle East and Africa (MEA) region is expected to project a significant rate of growth to the filter media market in MEA region.
Summary: Increasing demand for harsh water purifiers in the Middle East and Africa (MEA) region is expected to project a significant rate of growth to the filter media market in MEA region.
[USPRwire, Thu Dec 27 2018] The expanding database of Market Research Reports Search Engine (MRRSE) has been recently updated by the addition of a new study which is titled as " Global Culture Media Market Scenario Focusing on Improvements Shaping Industry Growth till 2025 ".
M2 PHARMA-June 29, 2017-Global Microbial Growth Media Market to Grow at a CAGR of 6.3% 2017-2021, Research and Markets Forecasts
Maharashtra, March 14 -- According to MRFR's analysis, it is estimated that global non-woven filter media market size will be estimated to be USD 6.9 billion in 2022.
Summary: With the Middle East and North Africa (MENA) media market expected to grow from US$16 billion in 2014 to US$24 billion
media market with the investment, Mitsui aims to participate in the projects to be developed by FactoryMade and, in the longer term, envisions to foster broad collaboration among with FactoryMade, such as importing and exporting content between Japan and the U.S.
Media mogul Irena Krasteva and her son Delyan Peevski, who have been criticized for concentrating Bulgaria's media market in their hands and fawning to those in power, have acquired one more TV channel and four radio stations, reports say.
Upcoming elections are piquing interest in the media, which is beneficial to the media market, Mira Radovan, director of MBMD polling agency, told a news conference, presenting the findings of a survey about the media market in Bulgaria.
A 20-year-old male living in a media market with the lowest advertising expenditures per capita was expected to have nine drinks if he saw few alcohol ads, but 16 if he saw many ads.
A strong brand and a compelling story fulfill those requirements but fail the last part unless they cover the entire media market.