media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
With proliferation in devices, exponential growth of streaming and a transition away from conventional pay TV have grabbed headlines in the broadcast and media technology market.
Today, we are living in digital world where new media technology has changed the world.
Active media technology is a new area of intelligent information technology and computer science characterized by developments in human-centered, seamless computing environments, interfaces, devices, and systems, with applications ranging from business and communication to entertainment and learning.
The acquisition represents an initial yield of 9.47 per cent and takes the form of a sale and lease-back, with Motion Media Technology continuing to occupy the 37,683 sq ft headquarters facility.
When Michael Hawley, Dreyfoos Professor of Media Technology at MIT and principal investigator for the "Things That Think" project at MIT's Media Lab, went on sabbatical, he decided to go someplace very different from the high-tech environment in which he lived.
The unit is a market research firm covering the digital media, consumer media technology, software and graphics markets.
Streaming media technology had record usage in September as people stormed Web sites to keep up with the latest news developments.
PCA approached Motion Media Technology to develop a system for transmitting live video and audio feeds from outlying hospitals.
M2 PRESSWIRE-July 29, 2019-: Broadcast and Media Technology Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2025
Contract notice: media technology new construction cio
PILOT , the NAB's "innovation initiative," has announced it will offer up to 10 scholarships of $5,000 each to current college sophomores, juniors, seniors entering graduate school and graduate students, for pursuit of studies related to broadcast engineering, media technology and innovation.
A24Media, an Africa-based solutions provider for content creation and aggregation has announced a $1m Media Technology Investment Fund ahead of DISCOP Dubai which will be held at the Intercontinental Dubai Festival City from February 25-27, 2018.