Me-Too Response

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Me-Too Response

The act in which a company creates a similar product to a competitor in order to prevent that competitor from maximizing its market share. This is considered risky because the company may lack the knowledge or expertise necessary to create a competitive product.
References in periodicals archive ?
He has a demagogue's touch, and what he's touching is too important to be left to the Crossfire candidate and the me-too responses of his competitors.