Me-Too Response

Me-Too Response

The act in which a company creates a similar product to a competitor in order to prevent that competitor from maximizing its market share. This is considered risky because the company may lack the knowledge or expertise necessary to create a competitive product.
References in periodicals archive ?
It is too early to tell if Wal-Mart's Rx gambit, and the me-too response of other discounters, will result in a significant shift of market share away from the drug store class of trade.
He has a demagogue's touch, and what he's touching is too important to be left to the Crossfire candidate and the me-too responses of his competitors.