Me-Too Response financial definition of Me-Too Response
The act in which a company creates a similar product to a competitor in order to prevent that competitor from maximizing its market share
. This is considered risky
because the company may lack the knowledge or expertise necessary to create a competitive product.
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References in periodicals archive
It is too early to tell if Wal-Mart's Rx gambit, and the me-too response
of other discounters, will result in a significant shift of market share away from the drug store class of trade.
He has a demagogue's touch, and what he's touching is too important to be left to the Crossfire candidate and the me-too responses
of his competitors.