Me-Too Response

Me-Too Response

The act in which a company creates a similar product to a competitor in order to prevent that competitor from maximizing its market share. This is considered risky because the company may lack the knowledge or expertise necessary to create a competitive product.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
It is too early to tell if Wal-Mart's Rx gambit, and the me-too response of other discounters, will result in a significant shift of market share away from the drug store class of trade.
Discounters find strength in diversity
He has a demagogue's touch, and what he's touching is too important to be left to the Crossfire candidate and the me-too responses of his competitors.
Voters are people (get it?)(New Hampshire 1996 primary elections)(Media Matters)(Column)
Financial browser ?
Full browser ?