maturity phase

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Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

References in periodicals archive ?
In this investigation, five different maturity phases (I-V) of gonads have been described based on the macroscopic study.
According to the monthly percentage composition of ovarian maturity phase (Fig.
all oocyte stage in ovary occurring simultaneously for all maturity phases, presence of hydrated oocytes and post ovulatory follicles, and continuous oocyte diameter distribution in actively spawning females) which indicate indirectly multiple batch spawning and indeterminate fecundity (Grande et al.
Microscopic characterization of gonad development was obtained from the grading key for sexual maturity phases for the Brazilian snapper proposed by Fernandes et al.
In the peculiar case of species of Lophius, studies on fecundity are scarce because of the difficulty of 1) acquisition of suitably mature individuals in the maturity phases of spawning capable or actively spawning and 2) the use of a proper method for fecundity estimation, which is especially complicated because of the morphological features of the gonads of these species.
Of the total number of specimens, 3562 fish had gonads removed and their sex was determined, and they were assigned macroscopically to a gonadal stage on the basis of a scale with 5 maturity phases that were described in previous studies: immature (phase I), developing or regenerating (phase II), spawning capable (phase III), actively spawning (phase IV), and regressing (phase V) (Afonso-Dias and Hislop, 1996; Brown-Peterson et al.
The first transition is between introduction and maturity phases and the second--between maturity and the product's end-of-life.
For example, for the maturity phase in case of determined demand changing boundaries it is possible to apply cyclic planning (Campbell and Mabert 1991), whereas for the introduction and decline phase an individual planning is usually employed.
Investing in a new product with a negative net present value in the pioneering phase may allow the firm to enter a market that will be profitable in the growth and maturity phases.
Six maturity phases were established for females as follow: I-immature, II-developing, III-spawning capable, IV-actively spawning, V-regressing, VI-recovering.
GSI values significantly varied among maturity phases (ANOVA, [F.

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