maturity phase

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Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.
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maturity phase

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
"We specifically were not looking for longer-lasting, more mature phases of the relationship.
With the number of Islamic religious visitors set to continue its upward movement, and mega projects like the Jabal Omar Development Project, King Abdullah Economic City, Al Uqair Beach project and a lot more advancing into more mature phases, hospitality is one of the major drivers in the Kingdom's focus on diversifying its economy.
Executives say the company sees opportunity in reinvigorating and bringing new life to products in mature phases. "We're typically buying divested assets and using life-cycle management to create a new growth cycle," vice president and general manager Jeffrey Cohen explains.
The overall responses to this influential factor support that the main objective of agroforestry systems is to accommodate and ensure continuous monthly income of the smallholder farmers both during immature and mature phases of oil palm cultivation.
By way of illustration, cash and annual crops are suitable to be integrated in both immature and mature phase by using double avenue and boundary planting systems.
This result may be explained by the fact that alternative crops most integrated during the immature phase of oil palm cultivation rather than mature phase. Under such conditions, the focus of the agricultural land is subjected to oil palm crops production as it reaches mature phase, resulting impractical for the farmers to applied double avenue and boundary planting systems.
More importantly, it can be integrated both during immature and mature phase of oil palm cultivation, but depending on the selection of crop patterns.