halo effect

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Halo Effect

In psychology, the concept that persons with one positive quality are perceived as having multiple positive qualities. For example, an attractive person may be thought to be more intelligent than he/she really is. In business, the halo effect is seen when one popular product from a company improves sales for other products.

‘halo effect’

the regarding of an individual by others, especially his or her superiors, as especially good at his or her job. The reality may be different but, because the belief is strongly held, any shortcomings may not be perceived. Those employees who have the halo effect often achieve rapid promotion, with the result that their occupancy of particular job roles may be brief. Any aspects of their performance which are not satisfactory may not come to light for some time, hence the halo effect remains undiminished. However, those with this attribute often attract resentment from their more discerning colleagues. The opposite of the halo effect is the horns effect, where an employee is viewed badly whatever his or her actual performance. See PETER PRINCIPLE.
References in periodicals archive ?
Just as The Matthew Effect suggests, they may feel powerless about a current impoverished condition, yielding less future benefits than more connected and informed families of the same socioeconomic background.
The estimated values of the four waves in learning achievement were used as the observation indicators for the initial status (intercept) and growth rate (slope), in order to delineate the learning growth trajectory for adolescent students in their academic history and evaluate whether changes in learning achievement showed the Matthew effect.
Matthew effects in young readers: Reading comprehension and reading experience aid vocabulary development.
This process would become cyclical resulting in a variation of the Matthew effect.
Which groups of children are likely to experience the hypothesized Matthew effect in reading?
Aptitude by treatment interactions and Matthew effects in graduate-level cooperative learning groups.
The findings from Penno et al.'s (2002) study, along with other past research (e.g., Ewers & Brownson, 1999; Reese & Cox, 1999), demonstrate the Matthew Effect. However, some research shows an absence of a Matthew Effect.
382) Above and beyond the properties of a multiplier effect described above, a central aspect of the Matthew Effect models is that the gain achieved by the initially advantaged is disproportionate to that of the initially disadvantaged.
This phenomenon, often referred to as the "Matthew effect," increases the gap between good readers and poor readers on various components of reading (Cain & Oakhill, 2011; Pfost, Dorfler, & Artelt, 2012).
The analysis found support for the Matthew Effect which discusses skewed distributions, i.e., the majority of articles emphasized a narrow range of contemporary topics.
This clearly is a form of the Matthew effect (Merton, 1968): Already famous persons (or journals) receive more credit than they actually deserve, while recognition of less prestigious scientists (or journals) is withheld.
This finding is consistent with what Stanovich (1986) refers to as the "Matthew Effect"--the rich are getting richer while the poor are getting poorer.