mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
CCBN, which builds investor relations Internet sites for corporations, solved its mass-customization challenge through a relational database that quickly retrieved relevant information and then displayed it on clients' home pages.
We can augment BEA's solution with automation, mass-production and mass-customization of portals, enabling modifications as business conditions change in only days versus weeks or months.
Bowstreet-powered EIPs combine the power of web services and our mass-customization capabilities to deliver Cognos-powered business intelligence in countless forms to anyone who needs it, just when they need it.
Bowstreet is able to deliver economies of scale because of a software breakthrough - parametric automation technology - that enables re-use of e-business assets and mass-customization by non-technical business people.
Our open, java-based application allows us to employ the principles of mass-customization in order to rapidly provide tailored solutions more cost-effectively than could otherwise be achieved through a traditional approach to software.
The highly configurable eMatrix 9 solution is well suited to integrate with our application and the combination will offer a powerful solution for companies that want to meet the trend of mass-customization.
YOUcentric is pleased to work with Bull to deliver exact fit eBusiness Relationship Management solutions to our customers in less time and for less money than traditional Customer Relationship Management solutions," said Mark Diedrich, VP of alliances and channels, YOUcentric "Bull's web-based Escala systems and value added services complement our approach to applying the principles of mass-customization to deliver eBusiness Relationship Management solutions.
The YOUcentric approach is to employ the principles of mass-customization in order to rapidly provide tailored eRM solutions that our customers require for less time and less money than could otherwise be achieved through a traditional approach to software," said Don DeLoach, president and CEO, YOUcentric.
CompuCom will provide configuration and systems integration services and onsite installation for Palm HotSync Server software, and mass-customization and synchronization of Palm(TM) handhelds down to individual user profiles.
By deploying Select-A-Car on their Web sites, businesses will have the ability to offer vehicles that best match customers' needs, facilitating the move to mass-customization and build-to-order manufacturing.
The companies have further agreed to co-operate in the marketing of joint strategies and to co-develop data interchange formats to promote the growth of e-business and e-commerce, as well as mass-customization and made-to-measure technologies.