References in periodicals archive ?
What he took with him was the idea of mass-customization. "I asked myself, 'What does this word even mean?"' he says.
Whitelock, "Mass-customization in marketing: the consumer perspective," Journal of Consumer Marketing, vol.
(2003) IPS-DFA Methodology Toward Increasing the Mass-Customization of the Circular Pump Program Variety, Proceeding of the 2nd Interdisciplinary Word Congress on Mass Customization and Personalization, Munich, Germany.
* The AlgoRhythms fabrication process uses a new form of mass-customization, allowing each item to be fabricated differently, eventually with the same speed and efficiency that mass production uses to make identical items.
With mass-customization, as Untermann sees it, customers may be limited to 300 mouldings from which to choose, as opposed to the 700 moulding skus Pictures Plus currently stocks.
Third, processes become modularized in mass-customization mode, leading to new perspectives on the business and its assets.