market research(redirected from Mass observation surveys)
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A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.
Research into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
market researchan aspect of MARKETING RESEARCH which is concerned with the collection and analysis of information about a particular market.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson