mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.
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mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Mass customisation will happen within our industry whether ABB does it or not.
The Warwick Digital Laboratory will provide a high quality research environment to enable researchers to develop techniques that will place consumers right inside a "mass customisation" production process for a vast range of future products.
(2003) Group Technology as a Basis for Mass Customisation, Proceeding of the 14th DAAAM INTERNATIONAL SYMPOSIUM "Intelligent Manufacturing & Automation: Focus on Reconstruction and Development", Sarajevo, Bosnia.
In Europe, companies have mainly invested in such CRM areas as data warehousing and call centres, but the research expects them to follow the US and increasingly implement other concepts such as one-to-one marketing and mass customisation of products and services.
13 December 2016 - Netherlands-based mass customisation company Cimpress N.V.
Cimpress N.V (Nasdaq:CMPR), a provider of mass customisation, announced on Monday that it has entered into a definitive agreement to acquire National Pen Co LLC, a manufacturer and marketer of custom writing instruments for small and medium businesses.
22 December 2015 - Netherlands-based mass customisation provider Cimpress N.V.
10 August 2015 - US-based trade printer Tradeprint is joining Dutch mass customisation specialist Cimpress N.V., the companies said on Monday.
18 March 2015 - Dutch mass customisation manufacturing specialist Cimpress N.V.
The combined group is looking forward to become one of the worlda[euro](tm)s leaders in the mass customisation sector, Paro Printinga[euro](tm)s owner and CEO, Jan-Paul van den Hurk, said.Country: Netherlands, Sector: Consumer ProductsTarget: Paro Group BVBuyer: RPIVendor: JP Media GroupType: Corporate acquisitionStatus: Closed