market share

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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
For example, Scandinavian Airlines can now access the Neustar MarketShare always-on measurement and optimization platform to be predictive in how they most effectively and efficiently plan and deploy media.
confirmed it is in sync with the five-year (from FY-2015) volume and marketshare growth expectations, with percentage gains of 50 per cent and 25 per cent respectively.
MarketShare is in analytics and attribution, connecting strategic chief marketing officer decisions to the most tactical of marketing decisions.
DSL remains at the 2nd place in account of marketshare in terms of numbers of subscribers with 1.3 million subscriptions.
He added that in Europe, the purchase will boost Cooper's marketshare from 24% to 30%, "making us a solid number two player behind Alcon."
Stiff competition from handset makers including Huawei and Lenovo which have begun breaking in to emerging markets and offering cheaper handsets are believed to be responsible for the loss in marketshare, as well as the ongoing rivalry between Samsung and Apple.
NEW YORK, NY, May 14, 2014 - (ACN Newswire) - Pharmaceutical marketers need to make data part of every decision they make, advised Kevin Kane, President, and Lori Schwartz, Vice President - Operations / Data Analytics, at MarketShare Movers LLC.
WP devices now claim around 10% marketshare in Britain, France, Germany and Mexico, and claims second place in the central American country behind Android and ahead of iOS and BlackBerry.
The Cerulli report shows a steady rise in the marketshare of UMA assets since 2008:
Air India will lease Airbus A320 aircraft Air India will add Airbus A320 planes for the first time in three years as the carrier bailed out by the government seeks to cut costs and win marketshare. The state-owned airline has invited offers from lessors for as many as 19 A320s with sharklets on lease for six years, according to a tender document published on its website.
The company, which now operates in seven local markets, has one million customers in the region and a five per cent marketshare of the region's e-commerce industry.
More Americans use iPhones than any version of Android smartphones, but Google's operating system bests Apple when it comes to marketshare, with 51.8 percent of smartphone users owning an Android handset compared to 34 percent with iPhones, according to new data released Thursday.