market share

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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
MarketShare is in analytics and attribution, connecting strategic chief marketing officer decisions to the most tactical of marketing decisions.
operating system marketshare, with 3 percent of American consumers carrying a phone with Windows Mobile and 1.
Highlights include: Holistic -- 360 View of Marketing MarketShare 360 provides attribution and optimization across all digital channels including search, display, social media and email as well as offline media such as TV, print and radio while providing insight for non-marketing impacts such as economic fluctuation.
Growth in production and marketshare cannot be stimulated by reducing commissions in the name of competition.
Twentieth Century Fox may have come in last in marketshare among the majors for the year, but Fox, along with Disney, saw strong gains in meeting specific business-plan goals and turning out consistently strong film slates.
Spillover effects were measured as simultaneous changes in a product's non-Medicaid marketshare associated with the implementation of the Medicaid PDL in Texas.
AMCC continues to gain marketshare year over year, resulting in a substantial 23% lead over the next ranked network processing unit (NPU) vendor.
Countywide, Reckson's Westchester Class A marketshare is the largest in the County, with 25 buildings totaling 3.
Newly-formed international speciality technology distributor MarketShare Telecom would take over the role of master distributor and develop a comprehensive network of resellers and partners for Ericsson's range of enterprise products sold in the US and Canada, according to the company.
has released MarketShare Field Intelligence, the first in a planned series of applications in the MarketShare product family.
a trusted, neutral provider of real-time information services, today announced the appointment of Luis Chaves and Sven Bagemihl as managing directors of Neustar MarketShare in the UK and Germany respectively.