market share

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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
LOS ANGELES -- MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools.
Exhibit 1: Global Smartwatch Operating System Shipments and Marketshare in Q2 2015 [sup.
The latest report from independent research firm MarketShare is further evidence of the immense value of OOH advertising, particularly as it relates to the retail sector," said Debbie Reichig, Senior Vice President of Business Development and Marketing at Clear Channel Outdoor.
4 million smartwatches and captured 8 percent marketshare worldwide for second position.
We are excited to provide MarketShare with information that will enable them to deliver additional insights in their business allocation models," said Graham Mudd, comScore's Vice President of Media & Search.
2 million smartphones and held on to third position with 10 percent marketshare in China in Q1 2015, rising steadily from 9 percent a year ago.
Tobias joins MarketShare from Marketing Management Analytics (MMA) where he served as Managing Director and Client Officer.
Under the agreement, Hakuhodo will work with MarketShare to analyze and meaningfully improve its service of marketing spending optimization and ROI on behalf of Hakuhodo's clients.
Microsoft's 8 percent global mobile phone marketshare is sitting near an all-time low.
The acquisition will allow MarketShare Partners to handle and analyze massive amounts of data volumes at more granular levels and at much greater speed.
This acquisition is a game-changing move for the marketplace and makes perfect sense," says Jon Vein, Co-Founder and CEO of MarketShare.
LOS ANGELES -- MarketShare Partners (MSP), the industry-leading marketing analytics firm, announced the appointment of Peter Kellis as Chief Products Officer.