marketing strategy

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marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
In this role, Gensch will oversee all aspects of the company's marketing strategies and initiatives including digital, advertising, creative design, customer research, loyalty, analytics and insights, social media, sales promotions and planning and events marketing to deliver an integrated brand experience across all customer touchpoints.
According to the Oxfor Dictionary, ' A marketing strategy is a plan of action designed to promote and sell a product or service, we use a number of marketing strategies to grow our business.' The sole purpose of business marketing strategy is to attract customers.
MacMillan said, "Through our recordkeeping partners, we're seeing increased demand for our retirement managed accounts nationwide, which further highlights the need for partner specific marketing strategies. Fortunately for us, Lucy was enthusiastic about joining our team.
Their topics include commitment to green strategy and external forces, marketing strategies for green issues, financial analysis of green projects, competitive positioning subject to green marketing strategies, emerging green concerns and managers of smaller manufacturing companies, international implications of green strategies and consumption behavior, and integration.
Although traditional marketing strategies still prevail there is a clear shift in preference seen among consumers in this country as well.
The seminar will feature Trends in Online Advertising, Using Data Analytics for Brand Building Strategies, Using Content Marketing to Drive Customer Engagement, Create an Engaging Customer Mobile Experience, Leveraging on Social Listening Tools, Telling Your Brand Story in Digital Creatives, Reaching Your Audience Through Video, Learning the New Email Marketing Strategies, Building Your Brand with Mobile and Web Apps, The Rise of Augmented Reality (AR), Improve Your Website Conversion Rate Optimization Through Better UX Design, The Future of SEO, What's Exciting About Digital Out-Of-Home (OOH)?, How E-Commerce in the Philippines is changing the retail market landscape?
Results indicated that while some CTRSs were implementing successful marketing strategies, others felt inadequately prepared or restricted with regards to developing and/or implementing marketing efforts.
The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre) has recently hosted a programme on marketing strategies aimed at promoting entrepreneurship in Qatar and the Middle East.
Norris will help develop and lead the implementation of marketing strategies to support this territory as well as coordinate marketing and sales promotions.
Because of this, Intelixseo created five custom marketing strategies to help companies develop their own custom marketing plan so they can be found on the internet.

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