marketing management


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marketing management

the process of setting objectives, formulating policy, analysis, planning, implementation and control of activities aimed at the effective selling of the firm's goods or services. See MARKETING, MANAGEMENT.
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Lalith Chandralal, Head of the Department of Marketing Management and academic members of the Department including Prof.
Consequently, top management's role with marketing management ranges from being constructive critic and devil's advocate to acting as counselor and consultant.

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