marketing management

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marketing management

the process of setting objectives, formulating policy, analysis, planning, implementation and control of activities aimed at the effective selling of the firm's goods or services. See MARKETING, MANAGEMENT.
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4 November 2016 - US-based marketing industry trade group The Marketing Executives Networking Group (MENG) has agreed to become part of the American Marketing Association (AMA), the group said.
M2 EQUITYBITES-November 4, 2016-American Marketing Association Acquires Marketing Executives Networking Group
SEVENTY-EIGHT PERCENT OF MARKETING EXECUTIVES BELIEVE corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by New York-based Accen-ture, the management consulting company.
Accenture Interactive s new report, CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines, notes that marketing executives are chasing the digital vision as more than one third of the executives surveyed expect digital spending to account for more than 75 percent of their marketing budgets within five years, and 41 percent believe their spending on digital marketing will increase by more than five percent next year alone.
In this dismal economic climate, marketing executives will face many challenges, including how they should invest their time and dwindling resources this year for maximum payback in the future.
Rhea & Kaiser Marketing Communications CEO Steve Rhea addresses a gathering of marketing executives at a five day summit held in Beijing and Shanghai.
Web analysis services help marketing executives address measurability challenges by helping them better understand the data that is produced by web analytics tools and how to strategically apply that data to their marketing efforts.
Both titles were launched to "meet the increasing demand of marketing executives who are seeking professional guidance on marketing management skills," CXO said.
Changing Medical Markets goes to about 500 marketing executives in medical device and diagnostic companies, as well as to pharmaceutical and biotech executives.
And those are the very people DreamWorks' marketing executives are trying to lure into theaters.
In Setting 2012 Goals for Your Marketing Team, ExecSense examines the most effective strategies being used by leading marketing executives to establish goals and objectives for their marketing team for the upcoming year.
eFinance Insider (Princeton, NJ), an e-mail newsletter covering the e-finance industry, has acquired the assets and e-mail newsletter of FinancialMarketingBiz (FMB), an online publisher serving marketing executives at financial services companies and a privately-held subsidiary of MarketingSherpa, Inc.

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