marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
According to sources, the company may come out with more interesting marketing campaign with Virender Sehwag for its customers.
Las Casas Filipinas de Acuzar joins former winners of this prestigious Marketing Campaign of the Year award including Edsa Shangri-La Manila's 'Move.
The Chinese New Year marketing campaign is leveraging Gridsum's Marketing Automation suite, cloud-based big-data analytics and AI capabilities to create a variety of highly targeted marketing content.
The 'Cooperatives for a Better World' marketing campaign is currently piloted in four countries: USA, Argentina, India and Japan, with another ten potentially signing up to the campaign in January.
How has your marketing campaign raised awareness of the importance of eye health in the local community?
Chrysler, a subsidiary of Fiat Chrysler, is introducing a multimedia marketing campaign in the state of California for the Chrysler Pacifica Plug-in Hybrid.
Peter's commercial director James Osgood said: "To win the CIM Marketing Campaign of the Year Award reaffirms how successful the campaign was."
Comporium will complement the marketing campaign with a series of surprise events where company employees will appear spontaneously at public events and handout gifts and promotional items.
Great ROI and SEO-friendly contents play a big role in the success of an online marketing campaign. With a good Jacksonville Marketing Agency, this will be possible getting great ROI will not be a problem.
SAS, the leader in analytics, has signed a strategic partnership with one of the UAE's leading financial institutions, Mashreq to automate the bank's entire marketing campaign management infrastructure across it's growing regional retail presence in key markets including Egypt, Qatar, Kuwait, Bahrain and of course, the UAE.
AN art installation created as part of a marketing campaign to promote Wales as an adventure destination, has turned up at one of Powys' popular tourist hotspots.

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