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Related to Marketing brand: Brand management


Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
(OTCQB: NXGH) has closed the acquisition of the US-based telecom marketing brand Tel3, together with the assets and client database of Tel3, from NXGH CEO Arik Maimon, the company said.
(OTCQB: NXGH) has agreed to acquire the US-based telecom marketing brand Tel3, together with the assets and client database of Tel3, from NXGH CEO Arik Maimon, the company said.
(OTC: HAON) has closed acquisition of direct marketing brand ArchivalMuseumSupplies from Plastic Retail Displays, LLC, the company said.
ANI Pharmaceuticals Inc (Nasdaq: ANIP), an integrated specialty pharmaceutical company developing, manufacturing, and marketing branded and generic prescription pharmaceuticals, yesterday announced the launch of Candesartan Hydrochlorothiazide Tablets, 16mg/12.5mg, 32mg/12.5mg and 32mg/25mg, an authorized generic of Atacand HCT.
7 July 2015 - US brewer Molson Coors' UK unit has agreed to acquire UK-based cider brand Rekorderlig UK from Manchester based Chilli Marketing Brands Ltd., the company said.
TELECOMWORLDWIRE-July 11, 2013-Performance Marketing Brands names new CFO(C)1994-2013 M2 COMMUNICATIONS

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