marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
99 Software Direct Marketing Tips," by Bill Mirbach, chairman, Mirbach & Co.
com), a podcast about business and marketing tips, has just been released and is available to listeners for subscription in iTunes.
It is an opportunity to gain useful marketing tips, and network with owners, directors and key decision-makers in the area.
This practical EBay selling guide contains marketing tips designed to help both novice and full-time sellers "take their business to the next level.
brings his sales and marketing advice to our online readers through his Marketing Tips in the LIS QuickTips e-newsletter.
With a company site that receives approximately 8,000 unique views per month, Gluzberg offers a host of Web design and marketing tips to art and framing companies.
General marketing guidance and online marketing tips can also be found in the Tool Kit, including a sample e-newsletter (to maintain contact with clients).
One hundred creative marketing tips, hints and ideas will be available to attendees of a breakfast seminar later this month.
com/research/3d95fe/best_global_market) has announced the addition of the "Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011" audioconference to their offering.
With 31 marketing tips included in the book, it's a sure way to start the business New Year off on the right foot.
Read her blog for more marketing tips at http://www.
Focusing on wedding, student, and other types of picture-taking that can be lucrative, Williams focuses on creative and marketing tips.

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