marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
Topics will include: how to sell directly to schools and other institutional cafeterias, marketing tips and sign design, and the U.S.
Techniques blend with marketing tips and insider details on the industry's changing needs and methods to create an impressive, comprehensive, and enthusiastically recommended beginner's guide to doing commercial and professional voice-overs.
27 ( One hundred creative and innovative marketing tips.
I have spent a lot of time researching competitors, possible operation costs, and marketing tips. One thing I am not so sure about is the economy.
"Marketing should be naturally integrated into every professional's daily practice." Following are a few marketing tips Maraia offers in his book:
In addition to marketing tips, it includes practical information about contract compliance requirements and a tutorial on using GSA Advantage and e-Buy, the online buying systems for schedule contractors.
This book is filed with anecdotes of inventors and their trials and tribulations of dealing with the plastics industry.; the do's and don'ts of dealing with molders and moldmakers, marketing tips and the best advice from some of the best and most successful inventors in the arena of plastics products.
Her first presentation, "Putting CPNI Into Practice," provided attendees with marketing tips that in corporate the CPNI rules.
CHRIS Moss, chief executive officer of The Number 118 118 one of the UK's new directory assistance services, offers marketing tips.
There are articles on getting new business, tax marketing tips, and more.
Sponsored by The Remsen Group and Westlaw, three CLE seminars are designed to provide pratical and cost-effective marketing tips and strategies:
A free newsletter offers hands-on B2B marketing tips and tricks."

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