Marketer

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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Motivation, value proposition, friction, incentives, anxiety--those are marketing fundamentals," says Hartman, "and marketers should work on each of those elements in that order.
With such low costs, marketers need just a 1/1,000th return or response rate to make money," Crosbie relates.
Our Internet auction is designed to seek out the best deals and ensure that marketers will respond with the most economical pricing for our clients," he adds.
As prices rise, effectiveness will decline and marketers will re-visit other channels like classic direct mail.
marketers is available from the Canadian embassy in Washington (202-682-1740).