Marketecture

Marketecture

A slang term for advertising that uses an unusual number of technical terms. Marketecture may be directed to experts, or it simply may be poorly executed marketing to the general public.
References in periodicals archive ?
Make your current b-to-b marketecture decisions with future automation in mind by using analytics to help build your case for increasingly more robust CMS, CRM and related mission-critical tools.
"Class 'marketecture' can make even the savviest of buyers lose sight of the real goals of the organization and make decisions based on cool factors vs.
| 1978 spillman.com Public safety sottware 50 AvantLink | 2005 33 avant linkcom Affiliate marketing platform and services TIE 50 MultiLing | 1988 multiling.com Patent translation services Company Name | Year Founded Website Description Alliance Health (formerly Ingram Medical) | 2010 alliancehealth.com Healthcare technology Bamboo HR, LLC | 2008 bamboohr.com Online HR software for small and medium businesses Boostability | 2009 boostability.com Online marketing services eLearningBrothers | 2008 eLearningBrothers.com eLearning template library subscription Instructure | 2008 instructure.com Learning management system Marketecture | 2010 marketecture.com Online business plafform NuvoH2O | 2009 nuvoh2o.com Water softening systems Orabrush, Inc.
She previously worked for ResearchBods, Design Portfolio and Manchester-based Marketecture.
"The Marketecture of Community." EDUCAUSE Review 47, no.
marketecture: A hype-laden description detailing the design and function of a product that frequently exists only in the fertile minds of the marketing department and the PowerPoint presentation created to sell it.
I like to refer back to my February 2007 column on HPC balance because it provides an excellent way to shine the light of common sense through much of the hype and marketecture of HPC computing.
* Architecture over Marketecture. Translation: white papers are nice, but technical specifications are a lot better.
We don't hear the same well- rounded product strategy or marketecture from IBM.
The Kauffman Foundation recently ranked the Provo-Orem metro as one of the top entrepreneurial areas of the country and 11th in the country for information and communications high-tech startup density The area's entrepreneurial spirit and these big acquisitions have brought significant venture capital attention to Utah County, says Oliver Bigler, CEO of Marketecture Inc., an American Fork-based online marketing company that provides turnkey small business website platforms.
The documentation offers an information cookbook for Microsoft users who want to optimize applications and takes DNA beyond "marketecture." Market researchers expect other application server vendors will have to follow its lead.
Orem-based Marketecture took a slightly different approach with one of its corporate suite nights by purchasing a one-game box during a San Francisco Giants baseball game.