Marketecture

Marketecture

A slang term for advertising that uses an unusual number of technical terms. Marketecture may be directed to experts, or it simply may be poorly executed marketing to the general public.
References in periodicals archive ?
com Learning management system Marketecture | 2010 marketecture.
She previously worked for ResearchBods, Design Portfolio and Manchester-based Marketecture.
I like to refer back to my February 2007 column on HPC balance because it provides an excellent way to shine the light of common sense through much of the hype and marketecture of HPC computing.
We don't hear the same well- rounded product strategy or marketecture from IBM.
The Kauffman Foundation recently ranked the Provo-Orem metro as one of the top entrepreneurial areas of the country and 11th in the country for information and communications high-tech startup density The area's entrepreneurial spirit and these big acquisitions have brought significant venture capital attention to Utah County, says Oliver Bigler, CEO of Marketecture Inc.
Orem-based Marketecture took a slightly different approach with one of its corporate suite nights by purchasing a one-game box during a San Francisco Giants baseball game.