marketing strategy

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marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
References in periodicals archive ?
Schmitt, who most recently worked as a director leading Business Strategy within key operating units at State Farm Insurance Companies, has spent his career focusing on growth, market strategy and corporate finance solutions.
As the company's new vice president of sales and marketing, Pietras is expected to achieve exceptional sales growth, census management and market strategy, while overseeing business and marketing plans, competitive analysis and sales event planning.
According to AHAA, 54 percent of advertisers are implementing some form of total market strategy. Of these, half are applying it companywide, while the other half are executing at a department level.
Elizabeth Rush Kruger (author); TOP MARKET STRATEGY; Business Expert Press (Nonfiction: Business & Economics) $29.95 ISBN: 9781606493106
Bartzke will focus on market strategy and positioning, drawing on her extensive experience in senior management and marketing roles with firms in the architecture, engineering real estate and furniture manufacturing industries.
Involve Your Sales and Sales Management in Market Strategy Development.
"The time was right for us to go public because we're fully developing our domestic emerging market strategy," says Chapman.
French bank Societe Generale (SocGen) (SOGN.PA) (OTC: SCGLY) (GLE.FR) has said that it has appointed Benoit Anne as head of emerging market strategy and Kit Juckes as global head of foreign exchange strategy.
Tanner has experience in leading product and market strategy at software and telecommunications companies like Unisys, Novell and Realm Business Solutions prior to joining inContact.
Then we recommend brainstorming by the board and management company, from which a competitive market strategy emerges.
"We knew we had the right formula with the market strategy of one consistent message in specific cities for a targeted demographic," says Tracey Erickson, CAB's vice president of marketing.