marketing strategy

(redirected from Market strategy)

marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
Mentioned in ?
References in periodicals archive ?
Schmitt, who most recently worked as a director leading Business Strategy within key operating units at State Farm Insurance Companies, has spent his career focusing on growth, market strategy and corporate finance solutions.
J.D. Power Adds Schmitt to Global Insurance Practice in Chicago
As the company's new vice president of sales and marketing, Pietras is expected to achieve exceptional sales growth, census management and market strategy, while overseeing business and marketing plans, competitive analysis and sales event planning.
Watercrest Senior Living Group elects Rose Pietras as VP of Sales and Marketing
According to AHAA, 54 percent of advertisers are implementing some form of total market strategy. Of these, half are applying it companywide, while the other half are executing at a department level.
Is Total Market the Right Approach?
Elizabeth Rush Kruger (author); TOP MARKET STRATEGY; Business Expert Press (Nonfiction: Business & Economics) $29.95 ISBN: 9781606493106
Top Market Strategy
Bartzke will focus on market strategy and positioning, drawing on her extensive experience in senior management and marketing roles with firms in the architecture, engineering real estate and furniture manufacturing industries.
HOK
Involve Your Sales and Sales Management in Market Strategy Development.
Bridging the gap between marketing and sales
"The time was right for us to go public because we're fully developing our domestic emerging market strategy," says Chapman.
Financial News: courting the bull market
French bank Societe Generale (SocGen) (SOGN.PA) (OTC: SCGLY) (GLE.FR) has said that it has appointed Benoit Anne as head of emerging market strategy and Kit Juckes as global head of foreign exchange strategy.
Societe Generale names new head of foreign exchange strategy
Tanner has experience in leading product and market strategy at software and telecommunications companies like Unisys, Novell and Realm Business Solutions prior to joining inContact.
inContact names Jim Tanner as senior VP of product and strategy
Then we recommend brainstorming by the board and management company, from which a competitive market strategy emerges.
Older residential buildings get a wake-up call
"We knew we had the right formula with the market strategy of one consistent message in specific cities for a targeted demographic," says Tracey Erickson, CAB's vice president of marketing.
Marketing beyond the meat case

Financial browser ?
Full browser ?