market segment

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market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
Profiling key competitors and the competitive landscape provides insight into the relative resources and market reach of key competitors now serving the market segments that you plan to target.
When TDFs are not available in a plan, balanced funds are chosen most often in every market segment. And though managed accounts are the least popular QDIA, their adoption has doubled since 2011.
* Projections for each of the market segments. Data is provided from 2007 to 2014 and forecast to 2021.
It sought to identify the most revenue productive market segment to target for pH Care.
Combined, the four Canadian banks reported capital market segment revenues of CAD4.4bn (4.2bn), up 14.4% over the same three-month period ending one-year prior.
FINAT members would be given a commodious recurring overview on the evolution of markets and market segments, employment, profit and loss, purchasing and investment from the report.
The report will give FINAT members a recurring overview on the evolution of markets and market segments, employment, profit and loss, purchasing and investment.
The 300 positions that have just been filled were for consultants of more than 16 of Lucentra's market segments, many segments that also came from KDBM.
Arafa Holding is set to reorganize the company's subsidiaries according to market segments versus the former approach of operational segmentation, Beltone Financial reported in a note.
The served market segments include shipbuilding, petro-chemical and construction industries.
Now focused on three primary market segments, the company's sales organization has appointed technical sales experts to oversee each key area.
WBI's new strategy is to acquire and build specialized information products serving overlapping and related segments of the financial and corporate markets, with emphasis on those market segments with compliance and regulatory requirements.