marketing

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Related to Market demographic: demographic segmentation

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
Consider how powerful and effective those tiny little Facebook ads-are because they are shown to the exact market demographic a company desires and no others.
While Expedia focuses on a wide market demographic, some online travel agents only focus on the age 18-to-25 student demographic.
TrendWatch Graphic Arts (TWGA) has released its 2005 Graphic Arts Market Demographic Profiles.
Book editors, like television, film and music execs, are hoping to tap into the billion dollar market demographic studies tell them is there, but even if they do will it be enough to reverse the downward trend of book sales?
Under the name Form, Takahashi and Yatabe have leveraged off Womb to expand into a "cool consultancy." In the parlance of Naomi Klein, author of the bible on corporate branding, No Logo, they are "cool hunters" who are giving corporate Japan direct access to a murky underground inhabited by a highly sought-after market demographic that could deliver explosive growth.