market share

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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.

References in periodicals archive ?

O'NEILL FEARS ASTON VILLA boss Martin O'Neill is in the dark about his transfer market clout - and worried owner Randy Lerner has been affected by the credit crunch.

O'NEILL FEARS

In "The Power of the Purse: How Investors Can Restore Integrity to Our Financial Markets," Angelides calls on individual and institutional investors--most notably, public pension funds--to use their collective market clout to bring about corporate reforms.

The Power of the Purse. (News & Numbers)

Pertamina has signed LNG co-operation agreements with Malaysia's Petronas and with Brunei in a bid to attain efficient transportation and stronger market clout.

INDONESIA - Boosts LNG & Pipeline Gas Exports

These two corporations have such immense market clout and deep capital that they can quickly own a market if they choose to compete.

No Boundaries

Company officials said they could not compete with the market clout of the larger US lines.

LAPA opts out of fight with US airline giants

Massive mergers are giving a handful of retail players enormous market clout.

Cereal shake-up shows impact of consolidation--and more

Spain can claim some market clout, with four firms on the Dow Jones Euro 50 index, but Portugal and Ireland have none, after Portugal Telecom and Allied Irish Banks were shunted out in a reshuffle in August.

Euro takes wind out of stocks; Monetary union hits Continent's shares

Mercer and medical director of the Pacific Business Group on Health, "Since quality is extremely poorly managed in American health care, if you can be successful in developing market clout, there's an opportunity to reduce costs by 30 percent while improving quality.

Health care coalitions: medicine for the bottom line

In short, if the government became the "buying cooperative" for all of us, it could use its market clout to obtain better and better deals in the private market.

A health-care plan most of us could buy: it's right under Congress' nose

Clearly, with those kinds of dollars, the new Dime will command a good deal of market clout, particularly in the Northeast.

The man behind the merger

Now, however, Borland has the market clout to impose its development agenda on the rest of the database market.