market share

(redirected from Market clout)
Also found in: Dictionary, Medical.

Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
When we came outside and saw the short films from Europe and the US, it really openedC*our minds."The question of the commercial value of short films was taken up by Pranav Ashar, President of film distribution company Enlighten, who pointed out that while individual shorts may not have strong market clout, compilations of shorts on similar themes have proved profitable in markets such as Korea.
And all along the supplier front, sales managers are recognizing that independent retailers have gathered significant market clout in recent years.
The Independent Community Bank ers of America stated in written testimony during a congressional hearing late last year that if the company was issued an ILC charter, it could potentially "use its extraordinary market clout to require that its suppliers use its banking services as a condition of doing business with Wal-Mart," as earlier reported by HFN.
IT IS testament both to Vauxhall's market clout and an inherently sound design that the "old" Corsa sold as well as it did to the bitter end.
The ability of these auto hulk generators to act in unison is giving them some market clout. "In a sordid kind of way, they've been able to control both the flow and the pricing," the Southeast recycler says, noting that as they hold back their feedstock, scrap supply and mill inventory levels drop, helping prices bounce back up during the next buy cycle.
"Wal-Mart has huge market clout," said Rebecca Gold-burg, senior scientist at Environmental Defense.
That will mean that our clients have the benefit of knowing that we have the most market clout, the most services and the most ability to serve their different needs wherever they are," said Bill Behan, managing director AirSure Limited.
Federal agencies will be told to expand their strategic buying of commodity items to take advantage of the government's market clout.
The betting is that Korea's technology leadership and market clout together will be strong enough to carry the day.
By pooling resources, states can increase their market clout while making it easier to negotiate with manufacturers that are more likely to offer favorable rebates to larger groups.
This is especially true for small practices without much market clout. But many states recently passed legislation that requires payers to disclose and provide fee schedules to providers who have contracted with them.
Ottaway, "War-Wary Saudis Move to Increase Oil Market Clout," Washington Post, 30 November 2002, on line at www.washingtonpost.com.