Based on the belief that the role of market mavens
will become increasingly important in the future owing to the increasing ease with which consumers can communicate with one another through new technologies, Geissler and Edison (2005) investigated the relationship between market mavenism and attitude toward technology.
The researchers also profile online market mavens
, apply the open source philosophy to scientific entrepreneurship, and make the case for an integrated business model innovation approach.
Feick and Price, in their seminal research (1987) found market mavens
were more likely to be African American and female than were non-mavens.
Although market mavens
report that distributors are becoming more cautious and calculating about what they buy, standout pictures with obvious commercial potential can still sell strongly even before a frame is shot.
The market mavens
will say, 'Tough noogies, but you picked the wrong company to work for.
Randy Kilgore, VP of advertising at WSJ.com, says that not only can he get a premium CPM for that kind of precision targeting, but that it also broadens his site's appeal because now he can show that he not only has an audience of stock market mavens
but also travel or car fans.
As usual, we put together a panel of market mavens
who can decipher today's investment climate.
The Financial Center is the home of "Wall Street's Market Mavens
." Go here for analysts, links to brokerage firms that provide online trading, stock quotes, a news desk, an online bookstore for investors and chat rooms.
Feick and Price(1987) suggest that market mavens
are likely to be good targets for several kinds of advertising, including general messages about marketing mix changes, messages spanning multiple product classes, messages related to low involvement products, and messages about products that do not have much inherent consumer interest.
The move could put Filmart on the map for market mavens
, slipping in neatly between AFM's new November slot and Cannes in May, as well as providing one-stop access to the Asian region.
LONDON European market mavens
are on the move again as the new year kicks into gear and with it the next round of film marts.