Market Maven

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Market Maven

Informal; a well-connected or knowledgeable investor or analyst who is known as a leader in giving accurate and timely opinions on the performance of one or more securities. Some investors may watch the moves of market mavens and allow them to influence their own investment decisions.
References in periodicals archive ?
Based on the belief that the role of market mavens will become increasingly important in the future owing to the increasing ease with which consumers can communicate with one another through new technologies, Geissler and Edison (2005) investigated the relationship between market mavenism and attitude toward technology.
The researchers also profile online market mavens, apply the open source philosophy to scientific entrepreneurship, and make the case for an integrated business model innovation approach.
Market mavens are recognized by other consumers for a generalized marketplace expertise across a wide range of product classes in contrast to opinion leaders that tend to focus on a narrow range of product classes (Feick & Price, 1987).
Feick and Price, in their seminal research (1987) found market mavens were more likely to be African American and female than were non-mavens.
Although market mavens report that distributors are becoming more cautious and calculating about what they buy, standout pictures with obvious commercial potential can still sell strongly even before a frame is shot.
The market mavens will say, 'Tough noogies, but you picked the wrong company to work for.
Randy Kilgore, VP of advertising at WSJ.com, says that not only can he get a premium CPM for that kind of precision targeting, but that it also broadens his site's appeal because now he can show that he not only has an audience of stock market mavens but also travel or car fans.
As usual, we put together a panel of market mavens who can decipher today's investment climate.
The Financial Center is the home of "Wall Street's Market Mavens." Go here for analysts, links to brokerage firms that provide online trading, stock quotes, a news desk, an online bookstore for investors and chat rooms.
Feick and Price(1987) suggest that market mavens are likely to be good targets for several kinds of advertising, including general messages about marketing mix changes, messages spanning multiple product classes, messages related to low involvement products, and messages about products that do not have much inherent consumer interest.
The move could put Filmart on the map for market mavens, slipping in neatly between AFM's new November slot and Cannes in May, as well as providing one-stop access to the Asian region.
LONDON European market mavens are on the move again as the new year kicks into gear and with it the next round of film marts.