The term
market maven was first introduced by Feick and Price (1987), who defined this type of consumer orientation or market influencer as "individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information" (p.
The subject of this paper concerns one of these special consumers, the
market maven.
The internet maven construct--an outgrowth of the
market maven construct - first identified in the United States, are savvy internet users who act as sources of consumer information for others.
One
market maven said, "People sought them as safe havens in the storm.
The
market maven has, and shares with other consumers, a wide range of information about a variety of products, stores and other market phenomena (Feick and Price, 1987).
The Internet maven is an outgrowth of the
market maven construct, first introduced by Feick and Price in 1987.
The researchers also profile online
market mavens, apply the open source philosophy to scientific entrepreneurship, and make the case for an integrated business model innovation approach.
Although
market mavens report that distributors are becoming more cautious and calculating about what they buy, standout pictures with obvious commercial potential can still sell strongly even before a frame is shot.
The
market mavens will say, 'Tough noogies, but you picked the wrong company to work for.
