The term market maven
was first introduced by Feick and Price (1987), who defined this type of consumer orientation or market influencer as "individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information" (p.
The internet maven construct--an outgrowth of the market maven
construct - first identified in the United States, are savvy internet users who act as sources of consumer information for others.
One market maven
said, "People sought them as safe havens in the storm.")
The market maven
has, and shares with other consumers, a wide range of information about a variety of products, stores and other market phenomena (Feick and Price, 1987).
The Internet maven is an outgrowth of the market maven
construct, first introduced by Feick and Price in 1987.
Veteran market maven
's advice: You're in it for the long haul
The researchers also profile online market mavens
, apply the open source philosophy to scientific entrepreneurship, and make the case for an integrated business model innovation approach.
The market mavens
will say, 'Tough noogies, but you picked the wrong company to work for.
Randy Kilgore, VP of advertising at WSJ.com, says that not only can he get a premium CPM for that kind of precision targeting, but that it also broadens his site's appeal because now he can show that he not only has an audience of stock market mavens
but also travel or car fans.
As usual, we put together a panel of market mavens
who can decipher today's investment climate.