Makegood

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Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
References in periodicals archive ?
They can also send makegoods back to the buyer and receive revisions electronically.
STRATA's Programmatic Platform, ePort, Passes $4 Billion Worth Of Spot TV Transactions In 2014
Allowances for makegoods have been cut by $250,000 to $500,000 per year.
NEW(S) MEDIA NEXPO displays new tools for using the Web to make sales "The average price for a phone-room ad was $40; the average price of the self-posted ads was $97"
Improved revenue capture by communicating missed or discrepant spots as they are flagged in Automation which will allow Traffic managers to proactively react in real time with makegoods
WideOrbit Launches Native BXF[TM] Live Log Integration Between Its Traffic and Master Control Solutions at the 2012 NAB Show
ePort also creates an electronic audit trail for revisions and makegoods, and allows multi-year storage of orders.
ePort Delivers $183 Million in May Orders
With WO Analytics, media executives can analyze the profitability of key programs, do a deep analysis of buying patterns of top advertisers, view the average unit rate spread for high-value programming, analyze pre-empts and makegoods, and most importantly, detect patterns in their data to improve the profitability of their business.
WideOrbit Launches Advanced Turnkey Analytics Solution at 2012 NAB Show
Since its release in March 2011, Network Connect has proven to minimize network spot makegoods by eliminating the manual work of entering network orders into the station traffic system and by electronically returning exact spot times to the networks for improved performance and reporting to network advertisers.
Premiere Networks Announces Integration with Marketron Network Connect Service to Fully Automate the Management of Network Orders for Media Groups
With WideOrbit, we better manage preempts and makegoods, including proactive notification to sales - and that results in cleaner billing," said Mary Schiefelbein, Traffic Coordinator of Midwest Communications.
Midwest Communications Manages 42 Radio Stations with WideOrbit
Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods
Marketron and Counterpoint Software Introduce Network Connect to Automate the Full Lifecycle of Network Orders for Media Groups
This updated outlook for the full year 2008 does not reflect any potential makegoods being generated in the fourth quarter.
National CineMedia, Inc. Reports Results for Third Quarter Fiscal 2008
The all-electronic workflow makes it easier for buyers to purchase spots on local stations and for buyers and sellers to process and track orders, revisions and makegoods.
Univision Selects MediaOcean for National Sales
This ability to do same day makegoods can immediately impact the broadcaster's bottom line.
WideOrbit to Exhibit at NAB April 14, 2008 at SU6820
This will enable two-way communication between stations and agencies to minimize makegoods, discrepancies and redundant data entry.
Marketron Outlines Product Roadmap for 2005; TV Sales to Gain New Flight Plan and Inventory Management Modules; TV Traffic to Add Media Ocean Integration and 100 New Features; Marketron Radio Slated for Two Major Updates
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