Makegood

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Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
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The ratings drops resulted in a higher number of makegoods, which ate into inventory and led to the unthinkable: a year-over-year decline in TV NFL ad revenue for NBC, CBS, Fox and ESPN, from $2.45 billion during the 2016-17 regular season to $2.42 billion last year, according to Standard Media Index.
ADVERTISERS ARE (STILL) READY FOR SOME FOOTBALL: DESPITE DECLINING TV RATINGS AND THE ONGOING PROTEST CONTROVERSY, THE NFL AD MARKET IS AS STRONG AS EVER THIS SEASON
While paid unit costs dipped, that was offset by a 16% reduction in the number of unpaid spots -- also known as makegoods, or ADUs.
Digital Drives Ad Dollar Growth In July, But TV Up
This represents a lot of money for advertisers and their agencies, but also for publishers given non viewable impressions are a source of negotiations and makegoods with agencies.
Advertising viewability in online branding campaigns
Cut costs, track production time, reduce makegoods with this powerful tool.
Business directory
"Makegoods," advertising parlance for credits given to advertisers as a form of compensation when something goes wrong with their ad buy, have long been a function of the advertiser-buyer relationship.
Madison Avenue Takes On The Bots
NTI is also the basis for the networks providing the advertisers with "makegoods," that is, reimbursements to advertisers when programs do not meet minimum media exposure targets.
Using viewer attitudes to evaluate TV program effectiveness
* Allowances for makegoods have been cut by $250,000 to $500,000 per year.
NEW(S) MEDIA NEXPO displays new tools for using the Web to make sales "The average price for a phone-room ad was $40; the average price of the self-posted ads was $97"
In contrast to the network's Olympics under-delivery, many of CBS' owned-and-operated stations exceeded their advertising budgets for the Games and did not have to cough up many makegoods.
Post Olympics, CBS wins medal for silver lining
Additionally,the amount of ADUs (or makegoods) increased by 6% for in-game coverage.
FOX Locks Up 'Thursday Night Football' In Five-Year Deal
That's because a year ago, Ross and her team couldn't take advantage of the white-hot scatter market, as they were forced to give out makegoods to compensate for Colbert's soft debut in fall 2015.
Trump jokes are paying off: post-inauguration, political late-night shows see soaring ratings and ad revenue
Makegoods associated with these negotiations had to be in the same currency.
Consumer surveys vs. electronic measures for single-source data
Both Kardell and Wright say another cost-saving offshoot of the new system is that it is helping to cut back on the amount of revenue lost because of mistakes (aka makegoods).
AD LINAGE BOOST FITS SNUGLY IN PALM OF ONE HAND Uncomplicated but effective technology for ad order entry saves bucks, adds sales
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