Makegood

(redirected from Make-Goods)

Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
References in periodicals archive ?
Most syndicators let TV station clients know last week that they would not hold them completely accountable as far as make-goods for syndicated shows preempted during the week of the terrorist attacks.
Some syndicators said stations could air the ad spots in alternate times or programs; others went so far as to waive the make-goods responsibility completely for the week of the attacks.