Makegood

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Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
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References in periodicals archive ?
At careful papers, make-good demands are not steady, said Martin, who added, "It's not unusual to go for a week or two without having any problem."
Making good on ads gone bad
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