mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
"There is no better way to beat the winter doldrums than to flip through a stack of mailorder gardening catalogs or visit online gardening websites," said Howard Kaplan, president of the Mailorder Gardening Association (MGA).
John Wolfram, 54, owns Mailorder Gun Connection in Meritt Island, Florida.
A law banning Internet and mailorder cigarette sales in New York has been upheld by a federal appeals panel.
Parts for 1911 pistols remain the biggest sellers at Brownells, the huge mailorder seller that lists over 29,000 quality firearm parts, accessories and gunsmith supplies.
Between the Sheets is a mailorder company which offers something for all tastes from latex to rubber, silk to satin.
January is national mailorder gardening month, so if you're looking for a special catalog or just want to see what's available, send $2 for the Mailorder Gardening Association's catalog to Dept.
It is strictly a mailorder outfit, but with the highest ethics you will ever run across.
Comparable sales in the 126 retail stores that have been open more than one year and mailorder hub increased 11% and retail comparable store sales increased 3% in the quarter.
The comedic possibilities in the post-Cold War phenomenon of mailorder brides lured to America from Russia and neighboring countries are clearly vast, but director Thompson Clay and writer Dan Slider reveal little imagination in their wan social comedy that fails to stand apart from any number of mediocre U.S.
Conrad Electronic, a German-based mailorder company for electronic equipment and consumer electronics, has launched what is said to be Germany's first online retail partner network at http://www.conrad.de/partner.
In addition, the Mailorder Gardening Association's "Kids Growing with Dutch Bulbs" will give 40,000 flower bulbs to 200 schools nationwide.
mailorder catalogs, Miyashita says, is not having enough inventory.