mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
For more information about mailorder gardening--including a glossary of gardening terms, smart shopper tips and information about the winners of the annual MGA Green Thumb Awards for new plants and gardening products--visit www.
Comparable sales in the 126 retail stores that have been open more than one year and mailorder hub increased 11% and retail comparable store sales increased 3% in the quarter.
The comedic possibilities in the post-Cold War phenomenon of mailorder brides lured to America from Russia and neighboring countries are clearly vast, but director Thompson Clay and writer Dan Slider reveal little imagination in their wan social comedy that fails to stand apart from any number of mediocre U.
Conrad Electronic, a German-based mailorder company for electronic equipment and consumer electronics, has launched what is said to be Germany's first online retail partner network at http://www.
In addition, the Mailorder Gardening Association's "Kids Growing with Dutch Bulbs" will give 40,000 flower bulbs to 200 schools nationwide.
mailorder catalogs, Miyashita says, is not having enough inventory.
In order to ensure the freshness of their product, they chose the unusual route of selling mailorder.
Other retailers, including Rick Bloomfield, furniture buyer for Fingerhut, the mailorder merchant, agree.
The worst sources of consumer complaints can be traced to five kinds of businesses: retail stores, home improvement and remodeling companies, general service firms, auto repair shops and mailorder services.
The big question about its economic impact is to what extent people will stop buying mailorder products.
Some mailorder houses offer guarantees of satisfaction; many software publishers and distributors to the educational community also offer money-back clauses.
You can also find lefthanded tools and equipment in specialized mailorder houses: including Renovator's Supply, Old Mill, Millers Falls, MA 01349 and Aristera, The Left Hand People, Inc.