mail order

(redirected from Mail-order catalog)
Also found in: Dictionary, Thesaurus, Encyclopedia.

mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
But with the rise of e-tailing and the growing competition of mass merchandisers, retailers experienced with mail-order catalogs say these marketing tools are more important than ever.
A MAIL-ORDER catalog can deliver great benefits to your existing company: higher sales, a greater understanding of your customers, a flexible test bed for new product testing and a happier sales force and distributors, just to name a few.
Included in the first-quarter results are the figures for Gardeners Eden (a mail-order catalog that specializes in garden decorations and accessories), which was sold to Brookstone Inc.
The retailers that are not required to collect the taxes - a group that includes out-of-staters who sell online and through mail-order catalogs - are not the ones violating state tax laws.
He examines merchants' and commercial agents' records, the proceedings of farmers' clubs, newspaper accounts and advertisements, Grange records, mail-order catalogs, editorials, and some first-person recollections.
It's old news that many ag suppliers are establishing Internet venues or adding them to existing services such as retail outlets, mail-order catalogs and publications.
As for the lisp-ridden Deceivers itself, it can be found through a few mail-order catalogs and on the rare video shelf.
"I meet with the client to get an idea of what they're looking for and determine a budget." Next, she takes the client "window shopping." "Most of the time, they don't have the time to go to an actual store, so I make sure to stay current on what's hot in the market and in mail-order catalogs." Lastly, she hits the stores.
First, Japanese mail-order catalogs take extremely accurate photographs of their merchandise, notes Miyashita.