mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
'The TV retailers take on the armchair browsing role where the mail order catalogue scores over the internet.
IF YOU are looking for accessories for your greenhouse - everything from staging and vents through to heating, propagation equipment and all the little gadgets you need but can never source, try the Two Wests and Elliot's Mail Order catalogue. For a copy call: 01246 451077.
AMERICAN retailer Jerry's Home Store, which now has UK outlets, has launched its first mail order catalogue crammed with products for the home described as "an unpretentious mix of designs and influences".
FURIOUS Eileen Bugler was astonished to find pounds 49.95 deducted from her credit card account by a mail order catalogue she had never dealt with.
Waterproof seahorse radio, pounds 14.95, from Scotts of Stow, tel: 08705-600-4444 for a mail order catalogue
The McCord mail order catalogue has a space-saving sofa which converts sideways (pounds 319, call 0870 908 7020).