mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
9 in the Crab Tree Valley mall located in Raleigh, N.C., the firm's number-one mail order catalog market.
As the shift to online shopping has taken place, traditional holiday shopping options such as department stores, discount stores and mail order catalogs have become less popular.
Editor Laura Mars presents readers with the twenty-ninth edition of Grey House PublishingAEs annual directory of mail order catalogs. The main body of the text is organized in two main sections.
The directory of mail order catalogs; includes separate section on business to business catalogs; 2013, 27th ed.
In 1872, traveling salesman Aaron Montgomery Ward experimented with mail order catalogs to sell products directly to his rural customers, lowering prices by removing the middleman at the general store.
The company will include property listings handled by the joint venture in the 50 million mail order catalogs it distributes annually.