Loyalty Program

(redirected from Loyalty programme)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Dubai will launch a loyalty programme for government services that will benefit residents, visitors and companies, with the aim of helping the emirate become the happiest city in the world.
Summary: 27,000 join RTA's Nol loyalty programme, it's now available on RTA app
Summary: New Delhi [India], Sep 10 (NewsVoir): Le Club AccorHotels, the loyalty programme by AccorHotels, has more than 50 million members globally, with members in India growing at a rate of 35 percent annually.
LAHORE -- Emirates Skywards replaced flydubai's frequent flyer programme, OPEN, officially becoming the loyalty programme of Emirates airline and flydubai.
On launching one combined loyalty programme, Flavio Leoni, vice president sales, distribution and marketing at AccorHotels, said in an interview with Hotelier Middle East that "as Fairmont President's Club, Swissotel Circle and Raffles Ambassadors programmes merge, the introduction of new properties unlocks Le Club AccorHotels' powerful points-earning structure, which allows members to accumulate rewards with ease and transparency, remains the same.
Alpha Assured Assistance (AAA), a new loyalty programme, offers 98 per cent benefits free to its members by roping in over 50 partners offering a wide range of services.
As a result, securing customer loyalty is increasingly challenging and airlines are taking new approaches to developing and managing their loyalty programmes. An innovative loyalty programme can help airlines differentiate themselves in a crowded market, and is also capable of generating substantial revenues.
Participants in a coalition loyalty programme usually come from diverse industries that often have little customer overlap and include brands from many verticals.
A survey of loyalty programme members in the UAE released today by Collinson Group has found that financial services brands are generating value and support from customers through loyalty initiatives.
Reseller ME explores how retailers can develop a strong loyalty programme to differentiate from stiff competition.
As of January 2016 the kooma*looma loyalty programme has been made available through mobile payments to a cluster of 5.000 Turkish players of the most known brands of free-to-play desktop games.
Indias premier airline is proud to have been honoured at the world's most prestigious loyalty programme awards within the travel industry.