Loyalty Program

(redirected from Loyalty programme)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Commercial Bank has announced that it has won the Best New Loyalty Programme award at the Customer Festival Middle East Awards, held in Dubai, for its credit card loyalty programme, Commercial Bank Rewards.
Commercial Bank honoured for Mideast's best new loyalty plan
Paul Lacey, Aimia Middle East Managing Director, says: "Air Miles is the leading coalition loyalty programme in the region, and we are extremely pleased to be continuing our relationship with HSBC, one of the programme's founding partners.
Air Miles Middle East Agrees Multi-Year Partnership Extension with HSBC
The ones that do have a pan-regional presence, which effectively gives them the scale -- and consumer base -- to make a loyalty programme worth their while.
Loyalty programmes are still a work in progress
Integrated telecommunications service provider Orange has launched a Loyalty Programme for its electronic top-up service retailers.
Kenya : Orange launches Loyalty Programme for its virtual airtime retailers
ACCOR has introduced its A|Club Places, an innovative and unique application on Facebook that enables A|Club loyalty programme members to earn bonus points.
Accor launches the A/Club Facebook app
Loyalty programmes in the travel industry continue to evolve, moving from a proprietary programme model to including more partnerships or even partnering with a coalition loyalty programme.
Reportlinker Adds Loyalty Programmes in the Travel Industry
Chapter 6: Fitting the Loyalty Programme to the Business
Research and Markets: Strategic Excellence in Payment Card and Bank-wide Loyalty Schemes - The Changing Role of the Debit Card
Dubai To have a loyalty programme or not -- that's a question local retail groups have been contemplating for some time.
Loyalty programmes need to connect with customers
The leading, Munich-based CRM service provider will therefore remain the general contractor for the Deutsche Bahn customer loyalty programme (BahnCard, bahn.
Loyalty Partner Solutions Wins BahnCard Tender
LMS is an innovative business launched by Loyalty Management UK, creator of the popular Nectar loyalty programme that offers outsourced, end-to-end loyalty management solutions for businesses of all kinds.
Loyalty Management Services Taps SAVVIS Global IT Infrastructure To Power Outsourced Loyalty Programmes; Success of Nectar Loyalty Programme Provides New Model That Offers End-To-End Loyalty Programmes As A Turnkey Service To Retailers Worldwide
Loyalty Gate is a leading loyalty programme provider for the global travel industry and the former management company of "Qualiflyer," the first alliance frequent flyer programme worldwide.
Reseller Agreement between Datalex and EDS Secures Immediate Success with Major Airline Loyalty Systems Deal
For Boots, the leading UK retail drugstore chain, Dione supplied all the terminals integrated into the chain's EPOS systems for its highly-successful smartcard-based Advantage card loyalty programme.
Mondex International Launches New Smart Card Loyalty Solution - Interactive Loyalty
Financial browser ?
Full browser ?