Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
The AAA loyalty programme features partners from areas including healthcare, education, wellness & fitness, automotive, food & dining, travel & holidays and money exchange.
As of January 2016 the kooma*looma loyalty programme has been made available through mobile payments to a cluster of 5.
A 16-year veteran of the hospitality industry, Saliba has been closely associated with Rotana's loyalty programme - Rotana Rewards - since 2004, first as loyalty programme manager and later assuming the title of director of loyalty & partnerships.
Commercial Bank has announced that it has won the Best New Loyalty Programme award at the Customer Festival Middle East Awards, held in Dubai, for its credit card loyalty programme, Commercial Bank Rewards.
The ones that do have a pan-regional presence, which effectively gives them the scale -- and consumer base -- to make a loyalty programme worth their while.
Integrated telecommunications service provider Orange has launched a Loyalty Programme for its electronic top-up service retailers.
ACCOR has introduced its A|Club Places, an innovative and unique application on Facebook that enables A|Club loyalty programme members to earn bonus points.
com, a US-based travel company and a part of Expedia group, has reported the expansion of Welcomerewards, its loyalty programme.
Dubai To have a loyalty programme or not -- that's a question local retail groups have been contemplating for some time.
The leading, Munich-based CRM service provider will therefore remain the general contractor for the Deutsche Bahn customer loyalty programme (BahnCard, bahn.
LMS is an innovative business launched by Loyalty Management UK, creator of the popular Nectar loyalty programme that offers outsourced, end-to-end loyalty management solutions for businesses of all kinds.