Each trader will have specially-tailored incentives, from money off products through to buy one, get one free - shoppers simply have to present their Colwyn BID Loyalty Card
The best-in-class capabilities allow consumers to select and load hundreds of digital coupons directly to their loyalty card
or to a mobile app, and redemption is automatic and painless for the shopper.
In the United Kingdom, the originator of mass retail loyalty cards
, Tesco, is now facing a shareholder revolt, according to local media.
Under-25s tend to use their loyalty cards
the least, while those who are over 55 are the most regular users.
Speaking about the results, Rob Nicholls, MD of Plastic Card Services, said: "It is astonishing to think of the impact loyalty cards
have had on consumer behaviour over the past 30 years.
Retail field manager Dawn West said: "This loyalty card
does exactly what it says - the more you give the more you gain, and every time you make a purchase you are giving to someone in crisis who needs our help.
But with Asda this week reporting annual sales up 6% (versus 1% for Walmart overall) rumours of Asda being "in trouble" and "needing a loyalty card
fast", following a disappointing Christmas, are over the top.
General manager Chris Page said: "We launched the loyalty card
for owners last Friday and I think it's about 255 we've dished out.
Some loyalty cards
come in the form of a credit card where a customer gets reward from a specific retailer for using the card in the store.
I turn down the chance of having loyalty cards
wherever I can.
SHORTCUTS, A NEW FREE SERVICE FOR PAPERLESS ONLINE COUPONS FROM AOL, is making it even easier for grocery shoppers to save money by linking online coupons to their store loyalty cards
DEAR Dr Maths, I have read 20% of customers produce 80% of the profits in supermarkets and that this fact is known from the mathematical analysis of loyalty cards