Loyalty Program

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Related to Loyalty cards: Loyalty Programs

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Each trader will have specially-tailored incentives, from money off products through to buy one, get one free - shoppers simply have to present their Colwyn BID Loyalty Card.
The best-in-class capabilities allow consumers to select and load hundreds of digital coupons directly to their loyalty card or to a mobile app, and redemption is automatic and painless for the shopper.
In the United Kingdom, the originator of mass retail loyalty cards, Tesco, is now facing a shareholder revolt, according to local media.
Under-25s tend to use their loyalty cards the least, while those who are over 55 are the most regular users.
Speaking about the results, Rob Nicholls, MD of Plastic Card Services, said: "It is astonishing to think of the impact loyalty cards have had on consumer behaviour over the past 30 years.
Retail field manager Dawn West said: "This loyalty card does exactly what it says - the more you give the more you gain, and every time you make a purchase you are giving to someone in crisis who needs our help.
But with Asda this week reporting annual sales up 6% (versus 1% for Walmart overall) rumours of Asda being "in trouble" and "needing a loyalty card fast", following a disappointing Christmas, are over the top.
General manager Chris Page said: "We launched the loyalty card for owners last Friday and I think it's about 255 we've dished out.
Some loyalty cards come in the form of a credit card where a customer gets reward from a specific retailer for using the card in the store.
I turn down the chance of having loyalty cards wherever I can.
SHORTCUTS, A NEW FREE SERVICE FOR PAPERLESS ONLINE COUPONS FROM AOL, is making it even easier for grocery shoppers to save money by linking online coupons to their store loyalty cards.
DEAR Dr Maths, I have read 20% of customers produce 80% of the profits in supermarkets and that this fact is known from the mathematical analysis of loyalty cards.