Loyalty Program

(redirected from Loyalty card program)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
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Currently, Cebuana Lhuillier has 11 million active users in their loyalty card program and serves over 25 million Filipinos in the country and abroad.
This was backed by innovative and premium product offerings namely Blaze 100 and Turbo Diesel Euro 5, substantial membership increase in its loyalty card program P-Miles, and the increase in its retail network now numbering 630 stations.
"The best way for grocers to create a digitally relevant connection is by understanding each individual shopper's needs, typically via a loyalty card program. Done well, a loyalty program provides the platform and reason to connect more personally," says David Ciancio, chief customer strategist for Cincinnati-based Dunnhumby, which developed a highly regarded loyalty program for Kroger.
Rite Aid's loyalty card program and remodeling activity have helped stabilize the chain's prescription volume and fueled modest growth in the front end, according to Aggarwal.
Save-A-Lot has no loyalty card program, for example, while Kroger does.
A Loyalty card program it created for Rite Aid has rung up over 800 million transactions since Launching four years ago and now arms employees with iPads to answer shoppers' questions.
Now, Plaza Chevron offers gourmet coffee with a loyalty card program.
We look forward to launching a loyalty card program with them shortly."
Retaining customers While Overstock.com seeks to boost customer loyalty through enhanced customer service, Drug Fair (drugfair.com), a drug store chain based in New Jersey, focuses much of its customer retention efforts on its loyalty card program.
One leading food retailer headquartered in the mid-western United States converted its loyalty card program from an electronic coupon to a Teradata Customer Management solution that rewards customers with special offers and builds product sales.