Loyalty Program

(redirected from Loyalty card program)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
In 1995, Rustan's Department Store introduced its Frequent Shoppers Program (FSP), the first retail loyalty card program in the Philippines.
Save-A-Lot has no loyalty card program, for example, while Kroger does.
Inmar's most recent "Shopper Behavior Study" found that nearly two out of three grocery shoppers (62 percent) consider the availability of a store loyalty card program an important or very important factor in determining where they shop.
Curiously, executives had little to say about the loyalty card program Kroger operates with dunnhumby, the U.
Today, Plaza Chevron also differentiates itself by offering gourmet coffee with a loyalty card program, healthier alternatives, special orders, ample cooler doors, craft beer, an extensive wine selection, ethnic products and a constant influx of new items to surprise customers.
We look forward to launching a loyalty card program with them shortly.
You simply capture a greater percent of your customers with loyalty cards," he says, adding that a rewards-based loyalty card program typically captures 20 percent of a retailer's best customers.
com), a drug store chain based in New Jersey, focuses much of its customer retention efforts on its loyalty card program.
SAS Visual Analytics will enable leaders of the company's SM Advantage loyalty card program to improve new member acquisition, reduce churn, increase up-sell and cross-sell, and better understand its 10 million members and non-member customers.
The company is also able to base its decisions about how to better serve its customers on actual data, courtesy of the Balance Rewards loyalty card program Walgreens launched in 2012.
Rite Aid gave members of its wellness+ loyalty card program reduced prices on Duracell's AA, AAA, C and D cells and 9-volt batteries.
and Boston, respectively, to integrate Groupon into its loyalty card program.