It's believed to be the first time a town
loyalty card has been tried on this scale in the UK.
In a move that deepens its influence with retailers in a number of key verticals including major brands in the sports market and floral services, gift and
loyalty card provider ProfitPoint Inc.
LOC Enterprises has developed The LOC Card, the first
loyalty card solution that enables consumers to use just one card to participate in any merchant loyalty program -- instead of the cumbersome system now in place where each merchant provides its own
loyalty card and a separate enrollment process.
I turn down the chance of having
loyalty cards wherever I can.
A survey of more than 2,000 adult shoppers showed that more than half (54%) of shoppers would prefer their supermarkets to invest in lower prices than
loyalty card schemes, though 29% admitted they made good use of their cards and 27% that they enjoyed the perks of using them.
The researchers looked at how many outlets consumers could use cards at - for example Tesco customers can use their
loyalty cards at B&Q - in addition to more obvious elements like annual fees.
Safeway has boosted its
loyalty card rewards scheme in a pounds 20 million offensive to win customers.
Key Lekkerland is testing a
loyalty card scheme through wholesaler JW Filshill to target shoppers at customers convenience stores.
Using Tesco's credit card alongside its
loyalty card you can save pounds 2.
It was very important to us to choose a collaborator for the gift and
loyalty card program that has the same level of commitment to merchant support as TransFirst does," says Steve Cadden, TransFirst's president and COO.
Users can also choose to receive email alerts detailing coupons redeemed, savings to-date and the value of coupons remaining on their
loyalty card.
The LOC Card Solution is a "universal"
loyalty card that provides an "all of the above approach" (wallet card, a key fob, and a smart phone app) to allow customers to easily participate in any merchant loyalty program.
