Customer Loyalty

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Customer Loyalty

The likelihood that a customer will continue to patronize the same businesses. A number of factors may influence customer loyalty, including length of the business relationship, quality of customer service, and prices.
References in periodicals archive ?
Loyalty cards are a system of the loyalty business model .A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer.
Create customer satisfaction and you have the catalyst for a basic loyalty business model. The key: Determine what loyalty program incentives will develop and maintain loyalty.
* This report provides an analysis of the latest merchant funded loyalty business models