Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
the leading marketing solutions company for loyalty programs, is hosting a complimentary webinar offering crucial insight into the importance of loyalty and reward programs given the Durbin amendment and the Federal Reserve Board's recently released final regulations for debit interchange.
According to some estimates, 72 percent of loyalty programs have experienced fraud-related issues.
M2 EQUITYBITES-September 16, 2016-Loyalty Fraud Prevention Association combats fraud in loyalty programs
CHICAGO -- While enrollment in loyalty programs is on the rise, a recent study finds that many consumers remain concerned about how retailers use the information they collect.
However, it has become apparent that bank-funded reward and loyalty programs have lost value and impact, from both the banks' and consumers' points of view.
This suggests that loyalty programs are only for struggling organizations.
Utilising a mixture of proprietary quantitative data and qualitative research, this report looks at how payment card loyalty programs work, their impact on card issuance, usage and revenue, and how key players are adapting to a dynamic and competitive environment.
Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs).
According to loyalty marketing experts Margaret Murphy and Mark Lacek of Denali Marketing in Minneapolis, a key strategy for retailers and other businesses in surviving this economic downturn is the implementation and leverage of loyalty programs.
It is in tough times like these where marketers are rewarded for their investment in brand loyalty programs.
New White Paper From Market Platform Dynamics Raises Questions and Defines The Four E's of Next Generation Loyalty Programs