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Passed that, the Loosers are silent, though they are quick to say that they have their sights set on tomorrow, not yesterday.
It's perhaps only appropriate that Rick and Liza Looser are being mum and low-key about the 30th-anniversary celebration for their global brand strategy, integrated communications and business development firm, The Cirlot Agency.
"People ask me all the time if working here is like on the show Mod Men," said president and COO Rick Looser. He added with a grin: "That always makes me laugh."
They struck at the Royal Academy of Arts in Central London, where they also vandalised a wall in red felt-tip pen with the words "Beckham and Meier, you loosers".
The words 'Beckham and Meier, you loosers' were also scrawled on a wall opposite a portrait of Pele -in an apparent reference to the Swiss referee Urs Meier, who officiated during England's Euro 2004 quarter final defeat to Portugal and disallowed a last minute Sol Campbell goal.
'Somebody has gone in this morning and written across the Beckham image 'You loosers' and in another room they have written 'Beckham and Meier, you loosers'.
The words ``Beckham and Meier, you loosers'' were also scrawled on a wall nearby -a reference to Swiss referee Urs Meier, who officiated during England's quarter final defeat to Portugal and disallowed a last-minuteSol Campbell goal.